All workCase study · 2026

Brittney Shull Team logo

A real estate brand that feels like a bestie — eight WordPress pages across Minnesota and California, built to convert.

Client
Brittney Shull Team
Agency partner
Leveiller Studio
Timeline
Jan — Mar 2026
Platform
WordPress · Elementor Pro
Visit the live site
The Brittney Shull Team
The Brittney Shull Team

Overview

The challenge

Two markets, a growing team, live events and reviews — and a warm, personal brand that couldn’t feel like every other real estate site.

The approach

One design system in Elementor — global colors, type and spacing — so every page, integration and new agent profile stays on brand.

What we delivered

01

WordPress development

Eight fully responsive pages in Elementor Pro, built on global design tokens for color, type and spacing.

02

Live integrations

Eventbrite events and Google Reviews pulled in live — a carousel on the homepage, a full grid on Success Stories.

03

Resources library

A filterable library of guides and articles, plus a dedicated landing page for seniors and their families.

04

Agent template

Individual realtor pages as one reusable template — new team members go live by duplicating and filling it in.

01 — Typography

Noto Serif Display, with a touch of italic, gives every headline a warm editorial voice. Poppins keeps navigation, listings and forms friendly and easy to read.

Primary

Headings · Regular & Italic

Aa

Noto Serif Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 / & ?!

Secondary

Text & UI · Regular to SemiBold

Aa

Poppins

  • Regular
  • Medium
  • SemiBold

02 — Colors

A bright lime that makes every call to action impossible to miss, soft near-black panels, and a warm cream that keeps it all feeling personal.

Actions & highlights

Lime

#F6FFA3

Panels & type

Ink

#1E1E1E

Cards & footer

Charcoal

#222021

Soft sections

Cream

#F5F0EA

Supporting text

Grey

#A8A5A6

Page background

White

#FFFFFF

03 — Design to WordPress

Home, Who We Are, Resources, Events, For Seniors, Success Stories, Join Our Team and Contact — every page built in Elementor Pro on shared global components.

Home

Home — full page design

Who We Are

Who We Are — full page design

More of the site

Success Stories — page design
Success StoriesPage
Join Our Team — page design
Join Our TeamPage

01 · Home

Homepage

Warm, personal, built to convert

A homepage that leads with the team and splits straight into two markets — Minnesota and California — then backs it up with the BST experience and live reviews.

  • Two-market entry points in the hero
  • The BST Experience in three promises
  • Live Google Reviews carousel
yourbstfriends.com
Homepage

02 · Team

Who We Are

Meet your new BST friends

The team page introduces Brittney and every agent, each linking to an individual realtor page built from one reusable template.

  • Founder story and values
  • Agent cards for the whole team
  • Reusable agent page template
yourbstfriends.com/who-we-are
Who We Are page
yourbstfriends.com/who-we-are
Team grid

Your new BST friends

03 · Resources

Resources

Helpful before it’s ever salesy

A filterable resources library and a dedicated For Seniors landing page — guidance for every stage of a move, written to inform rather than sell.

  • Filterable resources library
  • For Seniors landing page
  • Global newsletter block
yourbstfriends.com/resources
Resources library

Resources library

yourbstfriends.com/for-seniors
For Seniors landing page

For Seniors

04 · Community

Events & Stories

Live from Eventbrite and Google

Events managed on Eventbrite appear on the site automatically, and Success Stories shows a full grid of live Google reviews.

  • Eventbrite event listings
  • Google Reviews grid with star ratings
  • Contact and location page
yourbstfriends.com/events
Events page

Events

yourbstfriends.com/success-stories
Success Stories page

Success Stories

yourbstfriends.com/contact-us
Contact page
Sylvie Leveiller

Sylvie Leveiller

Leveiller Studio · agency partner

04 — Outcome

Mar 2026 · Verified on Contra

A brand people want to spend time with. Warm, personal and easy for the team to grow — with a reusable agent template ready for every new hire.